Port Logistics Group Expands Direct-to-Consumer Capabilities with Investment in Whiplash Ecommerce
February 20, 2018
Partnership gives both companies strategic advantages in omnichannel fulfillment
LOS ANGELES, February 20, 2018 /PR Newswire/ — Port Logistics Group, the nation’s leading provider of omnichannel logistics services, today announced that it has closed on Series A funding for Whiplash Merchandising Inc., a Silicon Valley-based
The investment strengthens Port Logistics Group’s position as a direct-to-consumer fulfillment provider given Whiplash’s broad
James Marks, Co-founder
The Port Logistics Group-Whiplash partnership brings these advantages:
Ecommerceintegration: Port Logistics Group customers will benefit from fast, simple integrations offered by Whiplash to leading ecommerceplatforms, such as Shopify, Magento, StitchLabs and Returnly.
- Software co-development: both companies will partner on technology projects to enhance their respective platforms, collaborating on best-in-class features and functionality that omnichannel service providers need to compete.
- Software enhancements: the Whiplash platform complements Port Logistics Group’s current omnichannel WMS platform, EventTracker, used to manage order fulfillment by its customers.
- Geographic reach and scale: Port Logistics Group will operate as a partner-operator for Whiplash customers, providing dedicated
ecommercefacilities, labor management andvalue-added services from its network of more than 5.5 million square feet of multi-client warehouse space at major U.S. gateways.
The investment by Port Logistics Group comes as Whiplash releases the latest version of its OMS and WMS system its warehouse partners use to ship from more than 24 Whiplash locations throughout the United States and Europe. Additional Whiplash investors include 500 Startups and Draper Associates, both seed-stage venture capital firms based in Silicon Valley.
“Consumer expectations for a seamless experience and multiple fulfillment options are growing with technology advancements. Our investment in the Whiplash platform and team is a significant step forward in maintaining our position as the leading omnichannel logistics provider,” Morello concluded.
Whiplash Merchandising Inc. is an ecommerce technology company providing best-in-class integration, order management system (OMS) and warehouse management system (WMS) capabilities to emerging brands. Whiplash enables the digital, omnichannel supply chain with fulfillment technology that transforms complex retail requirements into fail-safe instructions for warehouse employees worldwide. Through its growing partner network, Whiplash-backed facilities are strategically located worldwide. Founded in 2009, Whiplash is based in Silicon Valley, California. For more information, visit: https://sales.getwhiplash.com/.
Rich Reba | Director of Marketing | Port Logistics Group | RReba@portlogisticsgroup.com